ABOUT US

STRATEGY-LED BRANDING HAUS

Crafting elevated, refined brands that reflect your value and resonate deeply with your target audience. Our approach is driven by research-backed insights and a commitment to meticulous detail, ensuring every aspect of your brand is carefully considered and expertly presented.

VISION

“Your brand has a story that needs to be told.”

Mon Schmidt, Founder

Mon Schmidt, the founder of Leo & Blake, brings a rich background in architecture, graphic design, and research to the forefront of branding. Observing a gap in the market, Mon recognised that brands needed more than just polished visuals; they needed a way to showcase the true value of their offerings to their target audience.

“Brand creation with a strategic mindset.”

A logo, website, photoshoot, or packaging design only holds weight when it aligns cohesively with the brand's overarching goals and future vision. With our keen eye for detail, growth-driven attitude, and intuitive grasp of aesthetics, we has crafted a unique creative agency that serves both service-based and e-commerce businesses, ensuring every brand she works with not only looks impressive but also connects meaningfully with its audience.

MISSION

  • Let’s make a time to discuss your project and ensure we are the best fit for your brand needs.

  • Lets workshop and discuss your goals, vision, and brand needs. We’ll get to know your business and explore how we can support you. We will establish a road map for what needs to be done over the next few weeks.

  • Conduct market research, audience analysis, and content planning to inform design and messaging, ensuring alignment with industry trends and audience needs.

  • Begin the creative process, including design drafts, content creation, and strategic concepts tailored to your brand. This may include mood boards, sketches, and initial copy.

  • Finalise the brand strategy and present it in a beautiful document called Brand Guidelines which becomes the anchor point for all work moving forward.

  • Finalise logo, tag line, photos, colour palette, typography, email signatures, social media icons, favicons and so much more. This will be presented in a Style Guide document as well as all relevant logo files (JPEG, PNG etc.) provided.

  • Depending on scope of project, this could include website, printed stationary, digital design assets.

  • Roll out the approved content and designs across your chosen platforms, managing details for a smooth launch. If included in scope, curation of launch material and content for all digital channels.

  • Offer support for any ongoing needs, updates, or new campaigns to keep your brand fresh, relevant, and effective.

PROCESS

Packaging design Sunshine Coast

FAQs

  • We specialise in brand strategy, brand identity, website content, digital and printed collateral, and content creation, all designed to elevate your brand.

  • Yes, we love e-com and we love packaging design even more.

  • We consider helping service based brands one of our areas of expertise. Examples business we have helped: Building biologists, psychologists, photographers, clinicians, cosmetic clinics.

  • While we understand the need for individual elements, we strongly believe in creating cohesive brand systems that include a logo, colour palette, typography, and guidelines to maintain consistency.

  • Brand strategy is the foundational approach that defines how your brand positions itself, communicates with audiences, and achieves business goals. It guides the visual and verbal identity, ensuring consistency and impact.

  • Our process begins with a discovery session to understand your business, followed by strategic research, visual exploration, concept development, and refining the design to create a unique, cohesive brand identity.

  • Absolutely! We provide website content and design services that align with your new brand identity to ensure a seamless online presence.

  • We’ll need details about your business goals, target audience, any existing branding materials, and insights into what you envision for your brand.