SERVICES

STRATEGY | IDENTITY | DESIGN

BRAND STRATEGY

Brand strategy is a tailored plan that defines your brand's unique identity, values, and position, helping you connect deeply with your target audience and stand out in a competitive market.

  • A brand strategy service can include the following aspects:

    1. Brand Discovery – Understanding your business goals, values, and target audience.

    2. Market Research – Analysing industry trends and competitor positioning.

    3. Audience Personas – Defining key customer segments to tailor messaging.

    4. Brand Positioning – Determining how you’ll stand out and appeal to your target market.

    5. Mission and Vision – Crafting clear statements that reflect your purpose and principles.

    6. Brand Messaging – Developing taglines, key messages, and brand story.

    7. Content Strategy – Outlining how and where content will be shared to engage your audience.

    8. Digital Strategy – Aligning your brand with digital channels, including social media and website.

    9. Implementation Plan – Providing a roadmap for launching or updating brand elements.

    Each brand is unique and we provide a bespoke service, making sure we cover exactly what your business needs.

Example of a brand strategy and market researchdocument Leo and Blake Branding Haus Sunshine Coast

BRAND IDENTITY

Brand identity is the visual and communicative expression of your brand—including elements like logo, colours, and messaging—that creates a memorable image, helping your business stand out and resonate with your audience.

Example of a branded document design for service agency Gold Coast Leo and Blake Branding Haus

  • A brand identity service can include the following elements:

    1. Logo Design – Creating a unique and recognisable logo that represents your brand.

    2. Colour Palette – Defining brand colours to ensure consistency across all materials.

    3. Typography – Selecting fonts that reflect your brand's personality and readability.

    4. Imagery Style – Developing guidelines for photography, illustrations, and visual aesthetics.

    5. Brand Iconography – Designing icons and graphic elements that support brand messaging.

    6. Brand Patterns and Textures – Creating custom patterns or textures for use in brand materials.

    7. Digital Assets – Providing branded templates for social media, email, and website use.

    8. Brand Guidelines – Compiling a guide to ensure consistent use of brand elements across all platforms.

    Each brand and business is unique, and we tailor every package to give your brand exactly what it needs to reach its full potential and stand out where it deserves to be.

DESIGN

  • A website service focuses on creating a professional, on-brand online presence that not only reflects your business identity but also enhances credibility, engages visitors, and drives growth by making it easy for customers to connect with you.

    1. Custom Design – Tailored design that aligns with your brand's identity and goals.

    2. Mobile-Responsive Design – Ensuring your site looks and functions perfectly on all devices, especially mobile, as over 60% of users typically visit websites on their mobile first.

    3. User-Friendly Navigation – Streamlined layout and navigation for an intuitive user experience.

    4. Basic SEO – Optimising content and structure to improve search engine visibility.

    5. Fast Loading Speed – Enhancing page load times to keep users engaged.

    6. Contact and Lead Forms – Easy-to-use forms for customer inquiries and lead generation

    7. And so much more.

  • Having on-brand printed and digital assets ensures consistency across all customer touchpoints, strengthening your brand's identity, building trust, and making a memorable impact on your audience both online and offline.

    Printed Assets:

    1. Business Cards – Custom-designed cards that make a professional first impression.

    2. Letterheads – Branded paper for official correspondence.

    3. Envelopes – Matching envelopes to maintain brand consistency.

    4. Brochures – High-quality, branded brochures for marketing and information sharing.

    5. Postcards – Promotional or thank you postcards that reflect your brand.

    6. Flyers – Attention-grabbing flyers for events, promotions, or services.

    Digital Assets:

    1. Email Templates – Branded templates for newsletters or client communications.

    2. Digital Signatures – Branded email signatures for a professional touch.

    3. Presentation Templates – PowerPoint or Keynote templates with consistent brand elements.

    4. Ebooks or Digital Brochures – Branded digital versions of print brochures for sharing online.

  • On-brand packaging design, tailored to your target market, elevates your product's appeal and communicates a premium experience that resonates with your audience and sets you apart in the marketplace.

    1. Custom Packaging Concept – A unique design concept that aligns with your brand and product.

    2. Logo Placement – Strategically positioning your logo for maximum visibility and impact.

    3. Colour Scheme – Choosing colours that reflect your brand identity and appeal to your target market.

    4. Typography – Selecting fonts that complement your brand’s personality and ensure readability.

    5. Material Selection – Choosing the right packaging material to convey quality and durability.

    6. Graphics and Imagery – Incorporating high-quality visuals or illustrations that enhance the product's story.

    7. Sustainability Considerations – Designing with eco-friendly materials or practices to appeal to conscious consumers.

    8. Label and Instruction Design – Designing product labels, instructions, and legal requirements in a visually appealing and clear format.

    9. Prototyping – Creating samples of the packaging to test design, materials, and functionality before production.

    10. Sourcing of Products and Packaging – Assisting with sourcing materials and packaging suppliers, if required.

  • Having a cohesive and consistent digital brand presence is crucial for building trust and recognition, with brand-aligned social media content playing a key role in engaging your audience, driving interactions, and reinforcing your brand's message across platforms.

    1. Branded Imagery and Copy
      – Creating high-quality visuals and compelling copy that align with your brand identity, ensuring consistency across all marketing materials and digital platforms.

    2. Curated Visual Content
      – Sourcing or creating custom photos, stock images, and graphics that complement your brand's message and appeal to your target audience.

    3. Organised On-Brand Photographic Content
      – Capturing and curating a collection of professional, brand-aligned photos that reflect your brand’s essence, used across various platforms and marketing materials.

    4. Video Content
      – Producing engaging video content that showcases your brand, product, or service, from promotional videos to tutorials and customer testimonials.

    5. Rebranding Launch Content and Campaigns
      – Developing content specifically for launching a rebrand, including announcements, storytelling, and campaigns that highlight the evolution of your brand to connect with your audience.

    6. Specific Campaign Content
      – Designing and producing content tailored to specific marketing campaigns, such as seasonal promotions, product launches, or event marketing, ensuring it’s aligned with campaign goals and resonates with your audience.

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